Businesses in northern Illinois have a unique opportunity to support the Northern Public Radio stations and receive on-air recognition through program sponsorship.
Programming sponsors provide important support for the services provided by Northern Public Radio. This is one of the many ways the Northern Public Radio stations pay for national and local programming.
Program sponsors are able to gain exposure to a very desirable audience. The public radio audience is highly educated and more likely to be managers and decision makers. Public Radio listeners say they are more likely to patronize businesses that support their stations.
Sponsorship announcements are not commercials. By law, they cannot contain:
- A call to action (come to our store...)
- Pricing information (offering 2.9% financing...)
- Qualitative language (the best service in town...)
Instead, these announcements are descriptive of the products or services a business provides.
If you are interested in providing business support for Northern Public Radio, call or email our Corporate Support Representatives, Kathy Scarpaci at (815) 753-0093 or Janet Fischer at (815) 753-0063.